MySpace announced yesterday the launch of their SDK. A new platform, which with the coming launch of the iPhone Developer platform and Open Social, will certainly provide more opportunities for applications providers to increase their visibility on the Web using Social Networking sites.
Applications on third party sites, as well as Widgets and Gadgets represent indeed a fantastic opportunity for Specialist local info sites and Directory providers amongst others to piggyback on existing communities or Web portals.
When everyone today acknowledges that the Word of mouth is the most powerful marketing tool, the new social tools of the Web (Networking Sites, Instant Messaging, Widgets, etc.) are turning it into a ‘word of web’ !
A new tendency which can’t simply be ignored by all DQs providers and Voice DA providers (e.g. 118 and 411) seeking to attract more customers and offer more convergence between the different channels.
Opplysningen 1881, a Norwegian voice DA provider has for instance launched a service available from MSN Messenger, thus targeting a younger audience than the traditional base of users.
m-spatial, my company, has developed a new service - Spacemark - offering both a Facebook application as well as an iGoogle gadget, which allow to share your favourite places with your friends/contacts.
Would these new channels represent the next big things for all local information providers? Will they be able to use the power of web communities and the new social tools?
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